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HearingFor independent hearing care practices

Get the call when someone near you searches for hearing aids.

Search ads for independent audiologists. Get found by people choosing where to buy hearing aids, before they walk into a high-street chain.

  • £1,000 a month, flat
  • No setup fee
  • You own the ad account
Search terms, this weekWhat we did
  • private hearing aids leedsBid upBooks
  • free nhs hearing aidsNegativeBlocked
  • hearing test near meOwn campaignBooks
  • hearing aid batteriesNegativeBlocked
  • ear wax removal near meLow bidKept
  • phonak hearing aids priceBid upBooks
  • audiologist jobsNegativeBlocked
Searches blocked 29Calls from ads 14
Monday noteWeek 6
Booked hearing tests11up 4 on last week
Cost per appointment£48down from £97

What we changed

  • Blocked 7 new free and NHS searches
  • Gave Phonak and Oticon searches their own ads
  • Raised bids on Bing, which brought in 5 calls

An example account. Every search gets a decision, and you get a note every Monday.

01 · The problem

Your ads get enquiries. The appointment book doesn't fill.

The high-street chains outspend everyone on broad searches. Independents win on local searches, on the hearing aid brands they fit, and on the phone.

  1. Free and NHS searches

    free nhs hearing aids, hearing aid batteries. Busy searches that rarely turn into a fitting.

  2. Fighting the chains on broad terms

    Outbidding national chains on hearing test burns budget. Local searches and brand names like phonak are where independents win.

  3. Calls that go untracked

    Plenty of people would rather phone than fill in a form. If calls aren't tracked, your best leads are invisible.

  4. Fees that rise with your spend

    A percentage-of-spend fee pays the agency more each time it spends more of your money.

02 · What people type

Every search gets a decision.

We go through your search terms by hand every week. Some get more budget, some get blocked, and a few get kept for reasons that aren't obvious.

Worth paying for

  • private hearing aids leeds
  • hearing test near me
  • phonak hearing aids price
  • invisible hearing aids cost
  • independent audiologist york
  • oticon hearing aids near me

Blocked before they cost you

  • free nhs hearing aids
  • hearing aid batteries
  • audiologist jobs
  • specsavers hearing test
  • hearing aid repair nhs
  • hearing loop for tv

Kept, though it looks wrong

  • ear wax removal near me

A wax appointment is often how a new patient first walks through your door, so we keep it on a tight budget.

03 · How it works

Search ads, and nothing else.

We don't do SEO, social posts or website packages. Every week goes on one job: putting your budget in front of people who are ready to book.

  1. Week 1

    Calls tracked first

    Every call from your ads is logged, including the ones nobody picked up, along with forms and booked hearing tests.

  2. Weeks 2–3

    Rebuilt around your brands

    Separate campaigns for hearing tests, hearing aids and the brands you fit. If a page is missing, we build it.

  3. Every week

    Waste out, winners up

    Search terms checked by hand. Budget moves to the searches that book, and a short note lands in your inbox on Monday.

  4. Every month

    A report in pounds

    Spend, calls and appointments booked, then a call to agree what happens next.

04 · The maths

One patient a month can cover the lot.

Pick a treatment and move the sliders. It's your ad spend plus our fee, divided by what one patient is worth. No made-up conversion rates.

Treatment

Includes our £1,000 monthly fee. Starting values are typical UK private prices, so set your own.

1.1

new patients a month covers £4,000 of ad spend and fees.

One patient is worth£3,000
Every one after thatExtra revenue
05 · Why it's safe to say yes

You see the work before the invoice.

No setup fee, no long contract, and everything in your name. When leaving is this easy, results are the only thing that keeps you here.

See it first

The audit comes first

You see what we'd change, with your own numbers, before you pay anything. It's yours to keep either way.

No lock-in

Leave any month

No setup fee and no long contract. Give us 30 days' notice and you're free to go.

It's yours

You own everything

The ad account, the tracking and the landing pages are all in your name. There's nothing to hand back if you leave.

Straight answers

We'll tell you if it won't pay

Some towns don't have enough searches to make it worth it. If yours is one of them, the audit says so.

06 · Pricing

One flat fee. Every location included.

Run three sites under one name and you pay once. A second practice with its own name and website is £750 a month on top. The fee covers up to £15,000 a month of ad spend per brand.

£1,000a month

per brand, with every location under that name included. Ad spend is paid to Google and Microsoft directly.

  • Google Ads and Microsoft Ads
  • Call, form and booking tracking
  • Landing pages built when you need them
  • Search terms checked every week
  • A Monday note and a monthly call
Running more than one brand?+£750 a month for each extra one
1 brand
Your monthly fee£1,000
ComparePPC Convert% of spend agency
Fee£1,000 flat10–20% of ad spend
When you spend moreSame feeFee goes up
Extra locationsIncludedOften charged per site
Setup feeNoneOften charged
Contract30 days' noticeOften 6 to 12 months
Ad accountIn your nameSometimes theirs

We charge the same whether you spend £2,000 a month with Google or £12,000, so we've nothing to gain from telling you to spend more.

See full pricing

07 · Who it's for

Built for independents. Not the chains.

A good fit

  • An independent practice fitting private hearing aids
  • You want more hearing tests and fittings
  • Someone answers the phone and calls enquiries back the same day
  • You can give it four to six weeks to settle

Not a fit

  • Mostly NHS work
  • You want SEO, social and a website in one package
  • You want a guaranteed number of patients
  • You need a full diary in the first fortnight
08 · Questions

What clinics ask before signing.

Anything else? Email us at declan@ppcconvert.com and we'll reply within 24 hours.

Do you run Microsoft Ads too?

Yes. The same campaigns run on Bing, and its searchers skew older, which suits hearing care.

We fit several brands. Can you advertise them?

Yes. Searches for specific hearing aid brands are some of the best you can buy, and the brands you fit get their own ads.

Can we compete with Specsavers and Boots?

On the right searches, yes. We leave the broad national terms to the chains and focus on local searches, brand searches and the people who want an independent.

What counts as a separate brand?

A brand is a name with its own website. Five sites trading under one name are one brand and one fee. A second practice with a different name and website is £750 a month on top. If you're not sure, send us the websites and we'll tell you before you pay anything.

How quickly will we see results?

Tracking goes in during week one and the campaigns are rebuilt over the following couple of weeks. Allow four to six weeks for things to settle before you judge the numbers.

What's in the free audit?

How many people search for hearing aids and hearing tests in your area, who shows up for those searches, what a click costs and, if you already advertise, what we'd change first and stop paying for. It comes back in writing within 48 hours.

Free Patient Demand Audit

See how many patients you're missing.

Tell us your practice and the treatment you want more of. Within 48 hours you get a written audit showing:

  • How many people search for hearing aids near you
  • Which practices and chains are winning those patients now
  • What a click costs in your area
  • Where your current budget leaks, if you already advertise
Audit · made-up hearing practiceExample
Hearing aid searches nearby1,460/mo
Your share of clicks14%
Spend on free and NHS searches33%
Calls tracked0
  1. Block free and NHS searches
  2. Track every call from the ads, answered or not
  3. Give each brand you fit its own ads

Get your free audit

Takes a minute. We reply within 24 hours.

Free and written. Yours to keep, whether you hire us or not.

Got it, thanks

Your request is in. We'll reply within 24 hours, and the written audit follows within 48.

Nearly there

Your email app should have opened with everything filled in. Hit send and we'll reply within 24 hours.

Nothing opened? Email us at declan@ppcconvert.com.