EyeFor private eye clinics
Get the call when someone near you searches for cataract surgery.
Search ads for private cataract and lens surgery. Reach people deciding whether to wait for the NHS or go private.
- £1,000 a month, flat
- No setup fee
- You own the ad account
- private cataract surgery york
- free eye test
- lens replacement surgery cost
- specsavers eye test
- cataract surgery waiting list
- refractive lens exchange near me
- optometrist jobs
What we changed
- Blocked 8 new optician and NHS searches
- Kept the waiting-list search on a low bid
- Price searches now land on the pricing page
An example account. Every search gets a decision, and you get a note every Monday.
Your ads get enquiries. The theatre list doesn't fill.
The big groups bid on the broad searches. Independent clinics win on local searches and on the questions people ask while they decide whether to go private.
Optician and NHS searches
free eye test,specsavers eye test,nhs cataract referral. Busy searches that almost never lead to private surgery.Fighting the groups on broad terms
Outbidding national groups on
cataract surgeryis expensive. Local and price searches are where independents win.Only counting the first eye
Many cataract patients go on to have the second eye done. Track that and you see what each patient is really worth.
Fees that rise with your spend
A percentage-of-spend fee pays the agency more each time it spends more of your money.
Every search gets a decision.
We go through your search terms by hand every week. Some get more budget, some get blocked, and a few get kept for reasons that aren't obvious.
Worth paying for
- private cataract surgery york
- lens replacement surgery cost
- refractive lens exchange near me
- cataract surgery cost uk
- multifocal lens implant price
- private eye surgeon leeds
Blocked before they cost you
- free eye test
- specsavers eye test
- nhs cataract referral
- optometrist jobs
- cataract eye drops
- reading glasses online
Kept, though it looks wrong
- cataract surgery waiting list
People type it while they're deciding whether to go private, so it stays.
Search ads, and nothing else.
We don't do SEO, social posts or website packages. Every week goes on one job: putting your budget in front of people who are ready to book.
- Week 1
Tracking first
Calls, forms and, where your booking system allows, booked consultations all go back to Google, so it learns who actually books.
- Weeks 2–3
Rebuilt by treatment
One campaign per treatment, each with its own budget, block list and landing page. If you don't have the right page, we build it.
- Every week
Waste out, winners up
Search terms checked by hand. Budget moves to the searches that book, and a short note lands in your inbox on Monday.
- Every month
A report in pounds
Spend, calls and consultations booked, then a call to agree what happens next.
One patient a month can cover the lot.
Pick a treatment and move the sliders. It's your ad spend plus our fee, divided by what one patient is worth. No made-up conversion rates.
Includes our £1,000 monthly fee. Starting values are typical UK private prices, so set your own.
new patients a month covers £4,000 of ad spend and fees.
You see the work before the invoice.
No setup fee, no long contract, and everything in your name. When leaving is this easy, results are the only thing that keeps you here.
The audit comes first
You see what we'd change, with your own numbers, before you pay anything. It's yours to keep either way.
Leave any month
No setup fee and no long contract. Give us 30 days' notice and you're free to go.
You own everything
The ad account, the tracking and the landing pages are all in your name. There's nothing to hand back if you leave.
We'll tell you if it won't pay
Some towns don't have enough searches to make it worth it. If yours is one of them, the audit says so.
One flat fee. Every location included.
Run three sites under one name and you pay once. A second practice with its own name and website is £750 a month on top. The fee covers up to £15,000 a month of ad spend per brand.
per brand, with every location under that name included. Ad spend is paid to Google and Microsoft directly.
- Google Ads and Microsoft Ads
- Call, form and booking tracking
- Landing pages built when you need them
- Search terms checked every week
- A Monday note and a monthly call
| Compare | PPC Convert | % of spend agency |
|---|---|---|
| Fee | £1,000 flat | 10–20% of ad spend |
| When you spend more | Same fee | Fee goes up |
| Extra locations | Included | Often charged per site |
| Setup fee | None | Often charged |
| Contract | 30 days' notice | Often 6 to 12 months |
| Ad account | In your name | Sometimes theirs |
We charge the same whether you spend £2,000 a month with Google or £12,000, so we've nothing to gain from telling you to spend more.
Built for private clinics. Not everyone.
A good fit
- A private clinic offering cataract or lens surgery
- You want more consultations for one or two procedures
- Someone answers the phone and calls enquiries back the same day
- You can give it four to six weeks to settle
Not a fit
- Mostly NHS-funded work
- You want SEO, social and a website in one package
- You want a guaranteed number of patients
- You need a full theatre list in the first fortnight
What clinics ask before signing.
Anything else? Email us at declan@ppcconvert.com and we'll reply within 24 hours.
Do you run Microsoft Ads too?
Yes. The same campaigns run on Bing, and its searchers skew older, which suits cataract and lens surgery.
We're independent. Can we compete with the big groups?
On the right searches, yes. Local searches, price questions and searches for a named surgeon are where independents beat the groups.
What counts as a separate brand?
A brand is a name with its own website. Five sites trading under one name are one brand and one fee. A second practice with a different name and website is £750 a month on top. If you're not sure, send us the websites and we'll tell you before you pay anything.
How quickly will we see results?
Tracking goes in during week one and the campaigns are rebuilt over the following couple of weeks. Allow four to six weeks for things to settle before you judge the numbers.
Do you guarantee results?
No. Anyone promising a number of patients before they've seen your area's search data is guessing. What we do promise is clean tracking, weekly attention and a fee that doesn't grow with your spend.
What's in the free audit?
How many people search for cataract and lens surgery in your area, which clinics show up for those searches, what a click costs and, if you already advertise, what we'd change first and stop paying for. It comes back in writing within 48 hours.
See how many patients you're missing.
Tell us your clinic and the treatment you want more of. Within 48 hours you get a written audit showing:
- How many people search for cataract and lens surgery near you
- Which clinics are winning those patients now
- What a click costs in your area
- Where your current budget leaks, if you already advertise
- Block optician and NHS searches
- Track calls and forms through to booked consultations
- Bid harder on local and price searches