Treatments

PPC Convert

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CosmeticFor cosmetic and plastic surgery clinics

Get the call when someone near you searches for breast augmentation.

Search ads for private cosmetic surgery clinics. Instagram makes people curious. Google is where they go to find a surgeon.

  • £1,000 a month, flat
  • No setup fee
  • You own the ad account
Search terms, this weekWhat we did
  • breast augmentation cost manchesterBid upBooks
  • boob job turkeyNegativeBlocked
  • rhinoplasty surgeon near meOwn campaignBooks
  • lip filler dealsNegativeBlocked
  • nhs breast reduction criteriaLow bidKept
  • tummy tuck price ukBid upBooks
  • cosmetic nurse jobsNegativeBlocked
Searches blocked 33Calls from ads 7
Monday noteWeek 6
Booked consultations6up 2 on last week
Cost per consultation£142down from £310

What we changed

  • Blocked 9 new bargain and abroad searches
  • Split filler clicks away from the surgery budget
  • Rhinoplasty ads now land on the rhinoplasty page

An example account. Every search gets a decision, and you get a note every Monday.

01 · The problem

Your ads get enquiries. The surgery list doesn't fill.

People research cosmetic surgery for weeks before they book a consultation, and most of that research happens on Google. Most clinic accounts waste it.

  1. Bargain and abroad searches

    boob job turkey, cheap rhinoplasty abroad. They're shopping on price, not on the surgeon.

  2. Non-surgical eating the budget

    Filler and skin clicks are cheap and plentiful. Put them in the same campaign as surgery and they swallow the budget meant for it.

  3. Leads nobody can trace

    The monthly report counts leads. Nobody can say which of them booked surgery.

  4. Fees that rise with your spend

    A percentage-of-spend fee pays the agency more each time it spends more of your money.

02 · What people type

Every search gets a decision.

We go through your search terms by hand every week. Some get more budget, some get blocked, and a few get kept for reasons that aren't obvious.

Worth paying for

  • breast augmentation cost manchester
  • rhinoplasty surgeon near me
  • tummy tuck price uk
  • blepharoplasty consultation
  • mummy makeover cost
  • facelift surgeon cheshire

Blocked before they cost you

  • boob job turkey
  • cheap rhinoplasty abroad
  • cosmetic nurse jobs
  • botox training course
  • lip filler deals
  • nhs cosmetic surgery

Kept, though it looks wrong

  • nhs breast reduction criteria

Plenty of people who don't qualify on the NHS go private instead, so we keep it.

03 · How it works

Search ads, and nothing else.

We don't do SEO, social posts or website packages. Every week goes on one job: putting your budget in front of people who are ready to book.

  1. Week 1

    Tracking first

    Calls, forms and booked consultations tracked and sent back to Google, so it learns who actually books.

  2. Weeks 2–3

    Surgery kept separate

    Each procedure gets its own campaign and budget, kept well away from non-surgical. If a procedure needs a landing page, we build it.

  3. Every week

    Waste out, winners up

    Search terms checked by hand. Budget moves to the searches that book, and a short note lands in your inbox on Monday.

  4. Every month

    A report in pounds

    Spend, calls and consultations booked, then a call to agree what happens next.

04 · The maths

One patient a month can cover the lot.

Pick a treatment and move the sliders. It's your ad spend plus our fee, divided by what one patient is worth. No made-up conversion rates.

Treatment

Includes our £1,000 monthly fee. Starting values are typical UK private prices, so set your own.

1.1

new patients a month covers £4,000 of ad spend and fees.

One patient is worth£5,500
Every one after thatExtra revenue
05 · Why it's safe to say yes

You see the work before the invoice.

No setup fee, no long contract, and everything in your name. When leaving is this easy, results are the only thing that keeps you here.

See it first

The audit comes first

You see what we'd change, with your own numbers, before you pay anything. It's yours to keep either way.

No lock-in

Leave any month

No setup fee and no long contract. Give us 30 days' notice and you're free to go.

It's yours

You own everything

The ad account, the tracking and the landing pages are all in your name. There's nothing to hand back if you leave.

Straight answers

We'll tell you if it won't pay

Some towns don't have enough searches to make it worth it. If yours is one of them, the audit says so.

06 · Pricing

One flat fee. Every location included.

Run three sites under one name and you pay once. A second practice with its own name and website is £750 a month on top. The fee covers up to £15,000 a month of ad spend per brand.

£1,000a month

per brand, with every location under that name included. Ad spend is paid to Google and Microsoft directly.

  • Google Ads and Microsoft Ads
  • Call, form and booking tracking
  • Landing pages built when you need them
  • Search terms checked every week
  • A Monday note and a monthly call
Running more than one brand?+£750 a month for each extra one
1 brand
Your monthly fee£1,000
ComparePPC Convert% of spend agency
Fee£1,000 flat10–20% of ad spend
When you spend moreSame feeFee goes up
Extra locationsIncludedOften charged per site
Setup feeNoneOften charged
Contract30 days' noticeOften 6 to 12 months
Ad accountIn your nameSometimes theirs

We charge the same whether you spend £2,000 a month with Google or £12,000, so we've nothing to gain from telling you to spend more.

See full pricing

07 · Who it's for

Built for private clinics. Not everyone.

A good fit

  • A private clinic offering surgical procedures
  • You want more of one or two specific procedures
  • Someone answers the phone and calls enquiries back the same day
  • You can give it four to six weeks to settle

Not a fit

  • Mostly injectables and skin treatments
  • You want SEO, social and a website in one package
  • You want a guaranteed number of patients
  • You need a full surgery list in the first fortnight
08 · Questions

What clinics ask before signing.

Anything else? Email us at declan@ppcconvert.com and we'll reply within 24 hours.

Do you run Instagram or TikTok ads?

No. Search only. Social is good at making people curious. We work on the moment they search for a surgeon.

Can you keep surgery and non-surgical separate?

Yes, and we'd insist on it. Each gets its own campaign and budget, so cheap filler clicks never eat into the money meant for surgery.

What counts as a separate brand?

A brand is a name with its own website. Five sites trading under one name are one brand and one fee. A second practice with a different name and website is £750 a month on top. If you're not sure, send us the websites and we'll tell you before you pay anything.

How quickly will we see results?

Tracking goes in during week one and the campaigns are rebuilt over the following couple of weeks. Allow four to six weeks for things to settle before you judge the numbers.

Do you guarantee results?

No. Anyone promising a number of patients before they've seen your area's search data is guessing. What we do promise is clean tracking, weekly attention and a fee that doesn't grow with your spend.

What's in the free audit?

How many people search for your procedures in your area, which clinics show up for those searches, what a click costs and, if you already advertise, what we'd change first and stop paying for. It comes back in writing within 48 hours.

Free Patient Demand Audit

See how many patients you're missing.

Tell us your clinic and the treatment you want more of. Within 48 hours you get a written audit showing:

  • How many people search for that treatment near you
  • Which clinics are winning those patients now
  • What a click costs in your area
  • Where your current budget leaks, if you already advertise
Audit · made-up surgery clinicExample
Procedure searches nearby1,880/mo
Your share of clicks9%
Spend on non-surgical clicks37%
Consultations tracked0
  1. Split surgery and non-surgical into separate budgets
  2. Track calls and forms through to booked consultations
  3. Give each procedure its own landing page

Get your free audit

Takes a minute. We reply within 24 hours.

Free and written. Yours to keep, whether you hire us or not.

Got it, thanks

Your request is in. We'll reply within 24 hours, and the written audit follows within 48.

Nearly there

Your email app should have opened with everything filled in. Hit send and we'll reply within 24 hours.

Nothing opened? Email us at declan@ppcconvert.com.